According to Amazon’s initial report in 2006, a mere 100-millisecond delay in page rendering results to a shocking 1% loss in net sales for Amazon, which amounts to 290 million dollars.
However, that was then and this is now. Robust technological growth has tremendously influenced users’ behavior in the fast 13 years.
According to Akamai’s online retail performance report, a 100-millisecond delay in loading time hurt conversion rates by 7 percent. Shockingly, a 103 percent of bounce rate is observed with a 2-second delay in loading time. More than half of mobile users will leave a page if the load time exceeds three seconds.
Those who don’t know, the page loading speed is the time taken by a website to completely load on a browser of a user.
So how does speed contribute to bounce rates?
The answer is simple- How many of us want to go to those dial-up modem days?
Remember those days when page loading used to be all about staring at an empty screen and refreshing a page was a nightmare.
As humans, we have come a long way from those time and are all settled with our comfort. As users, we are surrounded by insurmountable options. We live in a time where we can access unlimited information in one single click. So, it’s viable when users switch to another website for information, services, and products.
Although, optimizing landing page and contents results to faster conversion rates but it won’t work if your users will left the website before it opens. A faster page facilitates a better user experience.
If we look through a psychological point of view, a faster loading page offers convenience while keeping the anticipation level of customers in check. When customers feel happy and satisfied, they are more inclined to return that blissful experience in the form of a purchase.
Solutions to Speed -up your website’s page loading time:
- Optimize Cache
- Eliminate redirects as much as possible
- Use CSS3 and HTML5
- Compress image resolutions
- Apply Ajax
Taking the above steps will help you harness the true power of your website and increase your conversion rates.
Time is a luxury which we need to offer our customers. Regardless of how bizarre it may sound, it’s better to accept it and optimize our strategies accordingly.