How Digital Marketing Can Improve your Local Business?

It doesn’t matter how much you invest in a business; without proper marketing, all your hard work will go unnoticed. The problem with most local businesses is their ignorance of marketing within the local community. It doesn’t matter whether you have a high neon display on your store or a blimp tethered to your doorstep, the only way to entice customers is to engage with active communications. We are not saying that you have to knock everyone’s house and inform them about you. With digital marketing, you can do it all without lifting a finger.

Start with Facebook Ads

Facebook Ads allow marketers to target users based on their location. All you need is a keen eye for marketing and the idea of a digital marketing strategist. Now, budgeting your marketing campaigns is also very important before blindly spending your entire budget. Facebook Ads don’t can only help you amplify your target audience but it won’t fix your bad sales funnel. Try creating small sales funnels and test them on smaller audiences.

Youtube is the future of Paid Ads

YouTube Commercials are highly effective since they leverage the power of users’ Search Engine history and Google AI. Besides they are cheaper when compared to Google AdWords.

Instagram

Location tags and hashtags are common features of Instagram, allowing you to target customers nearby your location. So, getting details of customers from a specific city or state won’t be an issue for you. Make a list of potential customers with large followings and try to approach them with free offers and services in exchange for promoting your Brand.

When it comes to digital marketing, one solution never fits all. Need help with digital marketing? Drop your queries at info@prodigitalmind.com or visit us at prodigitalmind.com.

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Six Ways to Stop Your Visitors Leaving Your Website

Although it’s not visibly evident enough- the war in digital platforms is more brutal and chaotic than in the traditional marketing platform.

Everybody wants to stay at the top of the Google SERP.

We accept that SEO is the best way to generate potential leads and drive potential traffic towards your website. But is it enough for your business?

Even though you can drive massive traffics to your website through SEO.

Are you achieving your sales target? or your customers are leaving you as fast as they came?

Once audiences abandon your website, the chance of getting your client back only accounts for 20 to 30 per cent. As a marketer, you should try to employ everything within and beyond your reach to keep your customers engaged during their visit to your website. Keeping your viewers engaged for a long time enhances the likelihood to convert them into potential customers.

If you are receiving decent traffic but still facing sluggish customer engagement and disappointing conversion rate; then it’s time to reanalyze your content marketing strategies.

Is your website’s bouncing rate too high?

Meanwhile, I suggest, you implement these following rules for accelerating your visitors’ engagements and keep your bounce rate to the minimum.

1. Promise What You Can Deliver

Getting clicks is not a hard task, but you have to post relevant contents for your audiences to keep them fixated. An enticing headline may lure your audiences, but if the landing page doesn’t live up to their expectations, then they will leave your website with disappointment or even frustration.

If your headline says – How Social Media Advertising campaigns help you generate potential leads? then the link must include contents related to the topic.

Click-worthy headlines are only a gateway for a potential lead, it’s the engaging information that casts the final magic.

2. Make your Website’s Content Visually Pleasing

You can’t expect your audiences to lay on their couch and read your articles while sipping coffee.  Usually, a person clicks 2-3 links at the same time and scan the best content by words and phrases.

As a marketer, you have to create contents addressing all sections of audiences. Flowery words might be tempting for linguistic aficionados, but most users will find it too hard to consume. Consequently, they will migrate towards contents that don’t challenge their vocabulary skills or, make them constantly reach for the dictionary.

Solution: Get your content developed by an experienced content writer and optimize them through experienced SEO analysts. You can hire digital marketing expert in India at a cost-effective price.

Important Tips to Make Your Content Appealing for Your Readers

Make it readable:

Keep your headings and subheadings to the size that doesn’t cause eye strain to the users. Also, ensure proper line spacing so that readers can read them without making them stretch their necks.

Segregate your contents:

Two small paragraphs are much easier to read that a single large para. Psychologically, people find it challenging to read paragraphs consisting of more than 4 sentences or 5 lines in total. Composing catchy subheadings work as a tool to hold your readers’ attention by stimulating their curiosity and doesn’t make them lose interest in the article.

Use bullet points:

If you have to post a lot of information in a single paragraph, then it’s better to separate them by bullet points.

Call your clients with unique actions

Readers will leave the site once they retrieve the information they came for, but you can stop them leaving through a smart ‘Call to Action’ (CTA). It will give them a reason to stay connected to your site or make them subscribe to your newsletters.

There is still a problem?

Placing your CTA randomly in your content doesn’t attract enough attention of readers.

So How to Fix It?

Instead of adding static CTA, create an animated slide-in CTA. It will pop-out in front of your reader’s eyes and ensure a prominent presence on the page.

You can add various opt-in builder tools to your website for creating digitally captivating CTA that won’t cause any disturbances to users while reading.

3. Be Thankful enough to make them stay

After completing the call to action, your clients don’t have any other reason to stay. As a business person, your work is to customize the ‘Thank You’ page with compelling contents. The page symbolizes the conversion of an audience to a potential lead.

Displaying useful and popular contents on the ‘Thank You’ page can entice your visitors to stay longer on the website, which increases the conversion possibilities.

You can grab that opportunity to engage with audiences by highlighting relevant & useful content on your site.

4. Videos can boost your revenue

In a survey, most consumers state that they prefer ‘videos’ over ‘contents’. It was also witnessed that marketers who use videos on their website, enjoy 49% more revenue than their counterparts. Creating visual representations of your contents might seem tedious but in reality, it isn’t.

There are various user-friendly applications available online which allows you to create visually enriched images and videos for your website within a matter of few clicks. The easiest way to do is to convert your texts into a presentation and save them as video format.

5. Don’t let your audience ‘Waiting’

Page loading time is essential for your conversion ratings irrespective of your prices and services. A single second delay can lose your conversion rate up to 7%. Try to keep your page loading time below 3 seconds in an average.

Apart from that, you can use other methods like image compressions and CDN. Images take a lot of data and it will affect the loading time for users with a slow internet connection. Use an image compression tool to compress your images without losing their quality. WordPress users can use plugins like WP Smush it.

Using a content delivery network of CDN helps you cache all your site’s file and deliver them to your visitors through a nearer server. CDN encompasses a network of servers spread across several sections of the world which significantly reduce the loading time.

6. Use Exit Intent Popup

Exit Intent Popup is a revolutionary tool which automatically detects the moment when your visitors are about to leave your website and prompt them to stay by displaying targeted campaigns. Intent Popup helps you recover 53% of your abandoned visitors. It has a proven record to reduce your shopping cart abandonment as well.

Few marketing ideas to use in your Exit Intent Popup

  • Address your visitors by using their name
  • Ask them to read your new blogs
  • Invite them to have a chat with your support team
  • Give them irresistible offers

I hope you like the information and expect it helps you in the long run. Optimizing the off-page and on-page activities of your website is the key to gaining maximum exposure. Get your website analysed by an SEO Analysts from Pro Digital Mind- The best digital marketing company in India.

4 Effective Way to Find the Best SEO Company in India

When you are planning for getting the best SEO service for your website and desired for earning more revenue and traffic, then ensure that you have a website online. With the help of a website, small businesses can get a chance to market their products in online sales. Thus, the best SEO Company in India provides you the effective SEO services by using the latest techniques and technologies. The following 4 points you have to consider while selecting an SEO company for your business

Effective communication

If you are searching for the best SEO Company, then it’s important to know who will handle your marketing task because now these companies have designers and developers working under the same roof. Make sure that the SEO experts of the company regularly get in touch with you for avoiding your misconceptions regarding the marketing strategies. Don’t forget to inquire about their working skills and the time period they would give to you.

Long term service providers

When you are selecting an SEO company, you have to check whether the company will provide you a long term service of merely provide it one time. The best SEO expert in India will hold your company for the long term and provide you the best services such as the updating, ranking and maintenance. They will update your website with proper keywords to get the best rank on the search engines.

Used business strategies

When you are collecting the information about the best and popular SEO companies in India, ensure the tactics they would use for providing the high rank to your website. Keep enough information about the off-page, on-page and backlink techniques used by the experts for helping your website. Also, don’t forget to know about the process of keyword sections which is generally going through the several processes to get the highly used keywords. 

Analyze the original websites

The companies you are hiring for the best SEO services for your website ensure that they should analyze your original website first. So, hire SEO expert in India who will study your website and analyze what is lacking in your website for getting the top rank. But before that, they have to study your flow of content, backlinks and keywords which is helpful for enhancing the rank of your website.

Conclusion

Whenever you are searching for the best SEO Company in India like Prodigitalmind make sure that you will perform deep research of the company and their working techniques. Ensure that the company will handle, manage and develop your website for providing high ranking and achieve your set target.